A member is worth $720–$1,480. A missed inquiry is worth zero.
$180,000+
lost annually by the average mid-sized gym from missed and mishandled calls.
Industry fitness data
A gym member is worth $720–$1,480 over 18–24 months of membership. Prospects who inquire and hear nothing back join the gym that replied first — and mid-sized gyms lose six figures a year to missed and mishandled inquiries.
Estimates, not guarantees. Assumes ~35% of missed callers re-engage via text-back (industry range 30–60%), a conservative 30% close rate on recovered conversations, 20% on revived leads, and BLS OEWS wages with a ~1.43× loaded multiplier for the payroll comparison.
The payroll math
A 3–5 person front office
Fulltime
Answers every call & texts back in seconds
✓ (when they're not on lunch, sick, or off)
✓ Always
Follows up on every lead in under a minute
Rarely
✓ Always
Requests & manages reviews after every job
✓ (if someone remembers)
✓ Automatic
Books appointments & sends reminders
✓
✓ Automatic
Reactivates your old customer list
Almost never
✓ Automatic
Works nights, weekends, holidays
✗
✓ 24/7
Annual cost
~$150,000–$250,000 (BLS, fully loaded)
$4,764
Fulltime does the work of that team — it doesn't replace your people, it makes sure nothing ever gets dropped.
No fine print.
No Lock-In
No contract. Ever.
Month-to-month, cancel anytime, no penalty, no setup fee. We have to earn the $397 every single month — that's the deal, and it's the whole deal.
You see the results.
Your dashboard shows every recovered call, booked job, and new review — so you're never guessing whether it's working. If the numbers don't earn their keep, you walk. That's why there's no contract.
Stop losing gyms & fitness studios jobs to the next name on Google.